Search Engine Optimisation Checklist

Search Engine Optimisation Checklist

Effective search engine optimisation is an ongoing and thorough program. This is because the search engines consider over a hundred factors when they are ranking your web pages. A lot of factors within the Search Engine Optimisation checklist below are considered best practices for your website, anyway, because they provide your visitors with genuinely useful and regularly updated content. This will typically attract greater sales numbers and conversion rates, subsequently providing you with better potential profits.

Keywords

Keywords are an important aspect of any SEO campaign. They not only determine how successful your site will be in the search engine results, they also dictate how responsive the resulting visitors will be while on your pages.

* Keyword in title tag
* Keyword in URL
* Keyword in ALT tags
* Keyword in Meta tags


Links

Links are considered by the search engines to be a vote of confidence for your website from another website. The more prominent the page that links to you, the more popular and beneficial your own page will be deemed to be.

* Anchor text of inbound links
* Origin of inbound links
* Links from similar sites


Meta Tags

Initially, almost all major search engines were Meta search engines. This meant that the Meta tags on a page were the most important factors. While less importance is now placed on the tags, they do still have some bearing on how your website and pages perform. At the very least, certain search engines are known to look for signs of keyword spamming and many use the description meta tag when compiling their results pages.

* Description Meta Tag
* Keywords Meta Tag
* Refresh Meta Tag


Content

The content of your site is not only invaluable to your SEO marketing program, but to how well your pages perform in general. The more appealing and relevant the content, the more likely your visitors will convert to customers. Fresh and new content will keep those visitors and customers returning for more.

* Unique content
* Frequent updates
* Age of content